Let’s talk about the conversation every listing agent dreads. You walk into the listing presentation armed with data, comparable sales, market trends, and your expertise. You know the home is worth $425,000—maybe $435,000 if it shows perfectly and the market cooperates. But the seller? They’re convinced it’s worth $475,000 because their neighbor’s cousin’s friend sold … Continue reading “Why Pricing It Right the First Time Is Your Secret Weapon”
Written by Bianca